Monday, August 26, 2013

Letter to the Manufacturer





Dear Mr ..........,
I’m sending you this picture of my new Cruze for two reasons. The first is that I’m proud of it. GM and Chevrolet have done a great job! Test driving this car bought back the driving excitement of the Fieros that I have owned in the past. I purchased it as soon as I returned from the test drive.
        While writing up the deal, the salesman mentioned that a spare tire wasn’t included with the car. Not to squirrel the deal, I decided that I would buy my own temporary spare later. My guess was that it wouldn’t cost more than a hundred dollars to remedy this oversight.
        The spare arrived yesterday with another surprise. The price tag was over four hundred dollars! When I called Chevrolet a month ago, they provided $100 in “good will” money to help out. I don’t think either of us had a clue that it would be up in this price range. When I called back this Wednesday with the dollar amount, the man replied that the limit of good will had already been reached and he wouldn’t be allowed to go any further.
The second reason I’m sending you the picture is that a spare tire is an integral part of a car.  I would wager that 99 out of 100 people viewing this picture would assume that it had a spare in it somewhere (a Fiero has the spare cleverly hidden under the hood). A few eBay sellers issue the disclaimer that if you don’t see it in the picture then you don’t get it (caveat emptor) but that thinking leads to many unhappy customers which both of us want to avoid.
Yesterday, I bargained with the manager and he contributed some money for the tire which leaves me paying a balance of $200. This is my proposition. Chevrolet doubles their good will to $200. Small price for “good will”. Otherwise, to mar an excellent machine with an economy of measure that diminishes the customer is to be short sighted.

Sincerely,