Universal Snare i.e. Fish Hook

One of my cell phone customer service representatives told me his story. Before working for the carrier, he was happy with his track phone of 200 minutes per month and didn't give it much thought. Once he became an inside man, it was clear how far folks would go to sustain cell phone stature. Customers would come to the store to pay their bill, even if their old car was broken down, and they had to walk. Eyes open wide, he quickly realized, without the cell, the environ was isolation.  To be one of the Borg, but outside the hive, is disconnect.